Sales in ‘North of Broad’ Lead The Way
Widowed with three children, having lived in four rental communities in 10 years, Rowleen Tedford desperately desired an affordable single family residence to call her own. In 2014, her dream became a reality when she purchased a Homeport home.
“When [Homeport] called to say I qualified, I cried,” said Tedford, a Franklin County Children’s Services employee.
Tedford closed on her home in the North of Broad or “NoBo” community on July 31. In doing so, she became part of a record home sales year for Homeport. In 2014, Homeport sold 27 homes -- 23 new homes, and 4 from its lease to purchase program.
Homeport’s new home sales success can be attributed to staff investing the time to evaluate market opportunities and developing relationships with buyers to understand their home ownership needs.
It also represents a commitment to provide an affordable product not only at purchase but long term. The newer homes include energy efficient appliances, light fixtures and furnaces, said Homeport Sales Manager Angela Printup.
The neighborhood Tedford moved to is highly desirable, said Leah Evans, director of Homeport’s Homeownership and Neighborhood Revitalization program.
“We worked hard to meet the demand of buyers wanting to locate in North of Broad and we were able to complete construction and sell 17 homes just in this neighborhood,” Evans said.
“Additionally, because of the housing mix we developed we were able to assist buyers that wanted to locate outside of the central city in suburban neighborhoods in Northland, on the Far East side, Reynoldsburg and Westerville,” Evans said.
The 23 home buyers represented 47 individuals of all ages and stages of life, singles, families, young professionals and seniors. The total real estate value of the homes sold was approximately $3 million.
Homeport also sold four homes from its lease option program where single-family houses are rented for 15 years. At the end of that term, current residents are eligible to purchase their homes. When a resident purchases one of the homes, the price is set so that the buyer pays no more than the current rent, and Homeport replaces the roof, furnace and water heater.
But in some cases, finding a home can be a stroke of good fortune, of catching a lead and then following up.
In Tedford’s case, she became aware of the North of Broad opportunities while out to see a show with friend at the Lincoln Theater on East Long Street. She saw a sign about Homeport and a home for sale.
“I’ll call,” she says she told herself.
“I wanted to have a place to have a Thanksgiving Dinner” and much more, she recalled. It would eventually lead to a 3-bedroom, 1-and-a-half bath, 1200-square-foot home with a mortgage less than the smaller apartments she had been renting, not to mention a garden and two-car detached garage. There are neighborhood friends she has met and a sense of community, she added. And work, once a long drive from Grove City, is much closer.
But perhaps most important, is that her kids, now grown, have a spacious place to explore and be comfortable when staying with or visiting their mother, telling her, “We have a home to come to.”
Evans said 2015 will be a busy year as Homeport increases development in American Addition and the King-Lincoln District.
“In order to meet the market needs for quality home ownership opportunities we will continue to pursue development possibilities throughout Franklin County and hopefully grow our sales and the number of families we serve,” Evans said.